Figure 1
The circular framework shows four rounded text boxes connected by curved arrows forming a clockwise flow. At the top, a text box labeled “Cultural-Market Analysis” appears and contains the texts “Local Market Analysis”, “Cultural Intelligence and Connectedness”, and “Triple Bottom Line Integration”. A curved arrow emerges from this top text box and moves clockwise to the right, passing through a text box labeled “Community-Driven Value Creation”, which contains the texts “Community-Centric Strategies”, “Sustainable Product Development Guidelines”, and “Inclusive Marketing Approaches”. The circular arrow then continues downward to the bottom text box labeled “Operational Excellence and Sustainable Supply”, which contains the texts “Supply Chain Sustainability”, “Digital Innovation for Sustainability”, and “Capacity Building and Education Initiatives”. The curved arrow then continues clockwise to the left, pointing to the text box labeled “Agile Collaboration”, which contains the texts “Adaptability and Resilience Strategies”, “Monitoring and Evaluation Framework”, and “Collaboration and Partnerships”. From “Agile Collaboration”, the curved arrow continues upward and points back to the top text box labeled “Cultural-Market Analysis”, completing the circular flow.The BMBA model for sustainability