Figure 1
The figure depicts five text boxes, arranged in two rows. The first row contains text boxes 1, 2, and 3. The second row contains text boxes 4 and 5. The text boxes are labeled as follows: Text box 1: “Phase Roman numeral 1 of fieldwork; 46 interviews, 9 suppliers, and 9 distributors.” Text box 2: “Data coding and analysis using Strauss 1990 paradigm; Open coding – Identifying concepts and labeling them, Axial coding – developing categories for comparison and crosscut, Selective coding – identifying core category.” Text box 3: “Data triangulation (websites, reports policy documents, etcetera.) using Creswell 2016 approach.” Text box 4: “Phase Roman numeral 2 of fieldwork; 18 random interviews to address discrepancies between primary and secondary data.” Text box 5: “Trustworthiness of the research findings using Guba and Lincoln's (1990) approach; Credibility, Dependability, Transferability, Confirmability.” Individual rightward arrows point from text box 1 to text box 2 and then from text box 2 to text box 3. A downward arrow points from text box 3 to text box 4. Finally, a leftward arrow points from text box 4 to text box 5.Qualitative research methodology steps. Source: Authors’ own work