Figure 3
The vertical axis ranges from 0 to 16 in increments of 2 units. The horizontal axis includes 16 categories from left to right as follows: “Resistant to change,” “Cost of investment,” “Lack of digital skills,” “Lack of leadership understanding and buy-in,” “Compatibility conflicts for joint venture,” “Getting people on board for change,” “R O I calculation,” “High tenure of employees,” “Change fatigue,” “Top-down implementation,” “The complexity of digital systems,” “Technology fatigue,” “Training needs for external stakeholders,” “Low profit margin,” “Low market share,” and “Shortcut-taking behaviour.” Each category contains one vertical bar. The data for the bars from left to right is as follows: Resistant to change: 15 Cost of investment: 12 Lack of digital skills: 10 Lack of leadership understanding and buy-in: 10 Compatibility conflicts for joint venture: 8 Getting people on board for change: 8 ROI calculation: 8 High tenure of employees: 8 Change fatigue: 8 Top-down implementation: 5 The complexity of digital systems: 3 Technology fatigue: 3 Training needs for external stakeholders: 2 Low profit margin: 1 Low market share: 1 Shortcut-taking behaviour: 1.Digital transformation implementation challenges. Source: Authors’ own work