Figure 1
The flow diagram is arranged from left to right and consists of three rectangular sections connected by thick solid arrows pointing from one section to the next. The left rectangle is titled “External Influence on Belief” and contains a bulleted list beginning with “The need to maintain low users perceived costs”, followed by three sub-bullets listed top to bottom as “Transaction fee”, “Price volatility”, and “Compliance”. A solid arrow connects this left rectangle to the central rectangle titled “Realising Actions”. Inside the central rectangle, two bulleted items are listed in top-to-bottom order: “Charging no fixed cost but only a small spread of the transaction amount”, and “Introducing crypto-variants of traditional products or services with more favourable rates”. A second solid arrow connects the central rectangle to the right rectangle titled “Outcomes”. The right rectangle lists two bulleted outcomes in top-to-bottom order: “Formation of the critical mass of users”, and “Lower user switching intention”.An illustration of low user-burden as CSF in the crypto-exchange contexts, including related external influence on belief, realised actions and outcomes