Figure 1.
A conceptual model links six motivations to consume, create, and contribute behaviours, which connect to purchase intent through directed arrows.The model presents six motivations on the left: Entertainment, Integration and Social Interaction, Personal identity, Information Seeking, Remuneration, and Empowerment. Arrows extend from each of these six items to three central nodes labelled Consume, Create, and Contribute. A downward arrow connects Consume to Create. Another downward arrow connects Create to Contribute. Arrows extend from Consume, Create, and Contribute to a final node labelled Purchase Intent on the right.

Research model

This Feature Is Available To Subscribers Only

or Create an Account

Close subscription notice
Close access options