Figure 2.
The model presents six motivations on the left: Entertainment, Integration and Social Interaction, Personal identity, Information Seeking, Remuneration, and Empowerment. Arrows connect each motivation to Consume, Create, and Contribute. Each path is annotated with beta and t values. The Consume node displays R squared equals 0.54. The Create node displays R-squared equals 0.67. The Contribute node displays R-squared equals 0.75. A path from Consume to Create is labelled beta equals 0.42, t equals 10.498. A path from Create to Contribute is labelled beta equals 0.26, t equals 5.754. Paths from Consume, Create, and Contribute lead to Purchase Intent. These paths are labelled beta equals 0.16, t equals 2.912; beta equals 0.13, t equals 2.611; and beta equals 0.57, t equals 10.234. The Purchase Intent node displays R squared equals 0.66.Research results