Figure 3.
The model presents six constructs on the left: Entertainment, Integration and Social Interaction, Personal Identity, Information Seeking, Remuneration, and Empowerment. Dashed arrows from these constructs point to a central oval labelled S N S Motivations. Solid arrows extend from S N S Motivations to three ovals labelled Consume, Create, and Contribute. A solid arrow connects Consume to Create. Another solid arrow connects Create to Contribute. Dashed arrows from Consume, Create, and Contribute converge on an oval labelled C O B R A s. A solid arrow leads from C O B R A s to an oval labelled Purchase Intent. A legend box indicates that dashed arrows represent a multidimensional variable.Research model by multidimensional perspective