Figure 4.
The model presents six constructs on the left: Entertainment, Integration and Social Interaction, Personal Identity, Information Seeking, Remuneration, and Empowerment. Dashed arrows connect these to an oval labelled S N S Motivations, with R squared equals 1.000. T values are listed beside each dashed path: 33.676, 26.579, 26.702, 25.645, 23.189, and 26.126. Solid arrows extend from S N S Motivations to Consume, Create, and Contribute. The path to Consume reports beta equals 0.72 and t equals 23.166, with R-squared equals 0.54. The path to Create reports beta equals 0.41 and t equals 8.304, with R-squared equals 0.57. The path to Contribute reports beta equals 0.58 and t equals 15.274, with R-squared equals 0.71. A vertical path from Consume to Create reports beta equals 0.35 and t equals 8.174. A vertical path from Create to Contribute reports beta equals 0.33 and t equals 7.825. Dashed paths from Consume, Create, and Contribute converge on C O B R A s with t values 36.038, 34.234, and 39.405, and R-squared equals 1.000. A solid arrow from C O B R A s to Purchase Intent reports beta equals 0.58 and t equals 15.274, with R-squared equals 0.63. A legend indicates dashed arrows represent a multidimensional variable using the repeated indicator hierarchical component model.Research results by multidimensional perspective