Figure 1
The research model is organized into three main vertical sections, with paths indicating directional relationships. On the far left, two rectangular containers are stacked vertically. The top container is titled “Central Route” and contains two rectangular boxes: “Agument quality” and “Perceived informativeness”. Solid arrows labeled “H 1” and “H 2” point from these boxes to an oval labeled “e W O M Usefulness” in the center top. The bottom container is titled “Peripheral Route” and contains three rectangular boxes: “Source credibility”, “Source expertise”, and “Information volume”. Solid arrows labeled “H 3”, “H 4”, and “H 5” point from these boxes to an oval labeled “e W O M Credibility” in the center bottom. In the center of the model, two ovals, “e W O M Usefulness” and “e W O M Credibility”, flank a central oval labeled “e W O M adoption”. Solid arrows labeled “H 6” and “H 7” point from the top and bottom center ovals toward “e W O M adoption”. On the far right, a final oval is labeled “Decision to choice destination”. Three solid arrows converge on this oval: one from “e W O M Usefulness” labeled “H 8”, one from “e W O M Credibility” labeled “H 9”, and one from “e W O M adoption” labeled “H 10”.Research model