Figure 4
A vertical bar chart shows classification of papers by platform used in live-stream influencer marketing.The bar graph has the heading “Platforms Used.” The markings on the horizontal axis from left to right are “Instagram,” “No Specific Tools,” “YouTube,” “Others,” “Facebook,” “Twitch,” “Twitter,” “Taobao,” and “Weibo.” The data from the bars on the graph is as follows: Instagram: 38 percent. No Specific Tools: 19 percent. YouTube: 12 percent. Others: 11 percent. Facebook: 10 percent. Twitch: 8 percent. Twitter: 4 percent. Taobao: 4 percent. Weibo: 3 percent.

Platforms used (multiple response). Source: Authors’ own creation

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