Figure 3
The line graph is labeled “H A B cross S A T”. The horizontal axis is labeled “S A T” and ranges from negative 1.0 to 1.1 with increments of 0.1. The vertical axis is labeled “C I” and ranges from negative 0.847 to 0.503 in increments of 0.05 units. The last value at the top is 0.589 at the top. Three colored lines are plotted on the graph. The legend at the bottom identifies the lines as “H A B at negative 1 S D”, “H A B at mean”, and “H A B at plus 1 S D”. The line for “H A B at negative 1 S D” starts at (negative 1.0, negative 0.747) and rises with a positive slope to end at (1, negative 0.20). The line for “H A B at mean” begins at (negative 1.0, negative 0.17) and increases linearly to end at (1, 0.15). The line for “H A B at plus 1 S D” starts at (negative 1.0, 0.40) and rises slightly to end at (1.0, 0.48). The “H A B at plus 1 S D” line remains highest across the full S A T range, followed by the “H A B at mean” line in the middle and the “H A B at negative 1 S D” line lowest. Note: All numerical values are approximated.Moderating effect of habit on the link between satisfaction and continuance intention. Source(s): Results from data analysis