Figure 1
The figure shows four vertically stacked rounded rectangles connected by downward arrows. The first is titled “Philosophical Foundations” and includes “Husserl: Intentionality and consciousness”, “Merleau-Ponty: Embodiment and perception”, “Heidegger: Being and temporality”, and “Contribution: Establishing phenomenology’s relevance to consumer behavior”. A downward arrow leads to the second rectangle, “Methodological Framework”, which includes “Key Elements: Data immersion, Coding and thematic analysis, and Reflexivity and bracketing” and “Contribution: Detailed methodology for applying phenomenology”. Another arrow leads to the third rectangle, “Applications and Implications”, which includes “Key Areas: Enriching research methodologies, Transforming marketing strategies, and Bridging theory and practice”, and “Contribution: Fostering emotional and experiential connections”. A final arrow points to the bottom rectangle, “Practical and Theoretical Outcomes”, which includes “Influences on: Marketing strategy, Academic research, and Consumer-centric business practices” and “Broader Implications: Paradigm shift in engaging with consumer experiences”.Structure of the paper. Source: By author