Figure 1.
The conceptual model diagram presents directional paths among constructs. On the left, a dashed box labelled Perceived Sustainability contains three ovals labelled Socio cultural sustainability, Natural sustainability, and Economic sustainability. Arrows labelled H 1 a, H 1 b, and H 1 c extend from these three constructs to a central oval labelled Perceived Destination Image. Below, an oval labelled Destination Authenticity has an arrow labelled H 2 a pointing to Perceived Destination Image. A rectangular box labelled Age, Gender, Motivations is connected to the model with moderating paths labelled H 6 a b c d, H 7 a b c d, and H 8 a b c d. From Perceived Destination Image, an arrow labelled H 3 a points to an oval labelled Intention to Visit, and another arrow labelled H 4 a points to an oval labelled Intention to Recommend. An additional arrow labelled H 5 a connects Intention to Visit to Intention to Recommend.Conceptual model