Figure 1.
A conceptual framework diagram showing the relationships between perceived characteristics of innovation, techno stress, flow, self-control, and unrestrained buying behaviour.A conceptual framework with directional arrows showing paths between constructs. On the left, a box titled Perceived Characteristics of Innovation contains three sub-boxes labelled Relative Advantage, Compatibility, and Complexity. Arrows labelled H 1, H 2, and H 3 extend from these three variables to a central box labelled Flow. Above the centre, a box labelled Techno stress has arrows directed toward the paths between the perceived characteristics and Flow, labelled H 1 2 a b c. Near the Techno stress box, the listed relationships are H 7 a, Relative Advantage to Flow to Impulsive Buying, H 7 b, Relative Advantage to Flow to Compulsive Buying, H 7 c, Compatibility to Flow to Impulsive Buying, H 8 a, Compatibility to Flow to Compulsive Buying, H 8 b, Complexity to Flow to Impulsive Buying, and H 8 c, Compatibility to flow to compulsive Buying. Below the centre, a box labelled Self-control has arrows directed toward the relationship between Flow and perceived characteristics, labelled H 1 3 a b c. From Flow, arrows labelled H 4 and H 5 extend to the right toward a box titled Unrestrained Buying Behaviour. This box contains two sub-boxes labelled Impulsive Buying and Compulsive Buying. Inside this box, the listed relationships are H 9, Relative Advantage to Flow to Impulsive Buying to Compulsive Buying, H 1 0, Compatibility to Flow to Impulsive Buying to Compulsive Buying, and H 1 1, Complexity to Flow to Impulsive Buying to Compulsive Buying. An arrow labelled H 6 connects Impulsive Buying to Compulsive Buying.

Conceptual framework

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