Figure 1
The model shows seven text boxes labeled as follows: the text box labeled “Chatbot Efficiency” is positioned at the far left, the text box labeled “Perceived Hospitality” is placed above the center, the text box labeled “Perceived Authenticity” is placed below the center, the text box labeled “Positive Impression” is positioned in the middle, the text box labeled “Attitude Toward Chatbot” is positioned to the right of “Positive Impression,” the text box labeled “Satisfaction” placed at the top right and the text box labeled “Acceptance” placed at the bottom right. A diagonal upward right arrow labeled “H 1” emerges from “Chatbot Efficiency” and connects to “Perceived Hospitality”. A diagonal downward right arrow labeled “H 2” emerges from “Chatbot Efficiency” and connects to “Perceived Authenticity”. A diagonal downward right arrow labeled “H 3” emerges from “Perceived Hospitality” and connects to “Positive Impression”. A diagonal upward right arrow labeled “H 4” emerges from “Perceived Authenticity” and connects to “Positive Impression”. A diagonal upward right arrow labeled “H 5” emerges from “Perceived Authenticity” and connects to “Attitude Toward Chatbot”. A straight rightward arrow labeled “H 6” connects “Positive Impression” to “Attitude Toward Chatbot”. From “Attitude Toward Chatbot,” a diagonal upward right arrow labeled “H 7” connects to “Satisfaction,” and another diagonal downward right arrow labeled “H 8” connects to “Acceptance”. A vertical downward arrow labeled “H 9” connects “Satisfaction” to “Acceptance”.Research model. Source: Figure by authors