The conceptual model shows a left-to-right flow layout composed of rounded rectangular boxes connected by straight arrows. At the top left, a rounded box contains an icon of three people silhouettes, the number “1054”, a map outline of India, and the label “INDIANCITIES”. A straight arrow points right from this box to a central illustration of three people above a large, rounded box labeled “EMOTIONAL MEDIATORS”. Inside the “EMOTIONAL MEDIATORS” box are three horizontally stacked rounded rectangles labeled “AUTHENTICITY”, “TRUST”, and “VALUE”. Below the “INDIANCITIES” box, a larger, rounded box labeled “E-T A M FRAMEWORK” contains a head profile icon with a gear symbol inside the head and the label “A I RECOMMENDATION”. A straight arrow extends right from the “E-T A M FRAMEWORK” box to the “EMOTIONAL MEDIATORS” box. From the right side of the “EMOTIONAL MEDIATORS” box, a straight arrow points right to a rounded box labeled “PURCHASE INTENTIONS”, which contains a bar chart icon with an upward arrow line above the bars. Above the “PURCHASE INTENTIONS” box, a rounded box labeled “S E M ANALYSIS” has a straight vertical arrow pointing downward to “PURCHASE INTENTIONS”. To the right, a rounded box labeled “PRACTICAL IMPLICATIONS” includes a light bulb icon. A connecting line extends from the lower right area beneath “PURCHASE INTENTIONS” toward the “PRACTICAL IMPLICATIONS” box. Below the central area, a wide, rounded box contains the label “KEY FINDING VALUE IS THE DOMINANT PREDICTOR OVER AUTHENTICITY AND TRUST”. To the left of this box is an icon of a container with leaves and the label “SUSTAINABLE FOOD PRODUCTS”.