Figure 1
The figure illustrates a management approach describing how the benefits of smoke-free products are maximised through three interconnected elements. It depicts science-based, less harmful alternatives to cigarette smoking, focused on individual risk reduction. It illustrates access to smoke-free products and the cigarette phase-out, linked to consumer switching. It also depicts responsible marketing and sales aimed at reaching the intended audience. These three elements are shown as working together, indicated by multiplication and equality symbols, to lead to maximised benefits of smoke-free products, which results in population harm reduction. Accompanying text explains research and development, access through awareness, acceptability, availability, affordability, and responsible marketing to prevent unintended consequences.A typical example of infographics used to reinforce the textual narratives
Source: PMI’s 2023 integrated report, page 45