Figure 3
The diagram presents two main concepts: consumer trust and consumer distrust. On the left, trust is divided into macro, meso, and micro actor categories. The macro level highlights competence, the meso level highlights authenticity and openness, and the micro level highlights authenticity. Antecedents for trust include participation opportunities, value alignment, and consumer autonomy. On the right, distrust is similarly divided into macro, meso, and micro actors. The macro level is linked to incompetence and deceit, the meso level to malevolence and deceit, and the micro level to deceit. Antecedents for distrust include poor information quality, lack of equity, and market structures and power. Arrows indicate relationships between trust and distrust across these ecosystem levels, showing how both concepts are interconnected.The trust and distrust framework for the energy ecosystem
Source: Authors