Figure 2
A vertical grouped bar graph shows four actions by income groups and the average of all responses in percent.The bar graph shows four grouped categories arranged from left to right along the horizontal axis. Each group contains five vertical bars representing different income categories and the average of all responses. Percentage values are displayed above each bar. The four categories shown along the horizontal axis are: “I go look for it at another pharmacy”, “I order it and come back to pick it up later”, “I look for it online”, and “I go pick it up at the suggested pharmacy”. The legend below the chart lists five income categories represented by the bars: “less than or equal to 20,000 euros”, “20,001 euros – 40,000 euros”, “40,001 euros – 60,000 euros”, “greater than 60,000 euros”, and “average of all responses”. Values by category: “I go look for it at another pharmacy”: less than or equal to 20,000 euros: 12.50 percent 20,001 euros – 40,000 euros: 8.42 percent 40,001 euros – 60,000 euros: 2.27 percent greater than 60,000 euros: 4.76 percent average of all responses: 9.63 percent “I order it and come back to pick it up later”: less than or equal to 20,000 euros: 3.13 percent 20,001 euros – 40,000 euros: 11.58 percent 40,001 euros – 60,000 euros: 2.27 percent greater than 60,000 euros: 7.14 percent average of all responses: 5.43 percent “I look for it online”: less than or equal to 20,000 euros: 6.25 percent 20,001 euros – 40,000 euros: 4.21 percent 40,001 euros – 60,000 euros: 2.27 percent greater than 60,000 euros: 2.38 percent average of all responses: 4.94 percent “I go pick it up at the suggested pharmacy”: less than or equal to 20,000 euros: 78.13 percent 20,001 euros – 40,000 euros: 75.79 percent 40,001 euros – 60,000 euros: 93.18 percent greater than 60,000 euros: 85.71 percent average of all responses: 80.00 percent.

If the product is available in another pharmacy in the same town/neighbourhood, what would you do?. Source: Authors’ own work

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