Figure 3
A bar graph shows willingness to pay and expected discount by age groups and the average of all responses.The bar graph shows four groups arranged from left to right, representing age groups and an average. The groups are labeled “18 to 24 years”, “24 to 40 years”, “greater than 40 years”, and “Average of all responses”. Each group has two vertical bars with numeric values above them. A legend below the graph identifies these two categories, with the first bar linked to “How much would you be willing to pay for courier delivery”? and the second bar linked to “How much of a discount would you expect to receive for purchasing the product from a pharmacy in the same network”? Values by group: “18 to 24 years”: How much would you be willing to pay for courier delivery: 3.33 How much of a discount would you expect to receive for purchasing the product from a pharmacy in the same network: 4.73 “24 to 40 years”: How much would you be willing to pay for courier delivery: 2.79 How much of a discount would you expect to receive for purchasing the product from a pharmacy in the same network: 4.29 “greater than 40 years”: How much would you be willing to pay for courier delivery: 3.46 How much of a discount would you expect to receive for purchasing the product from a pharmacy in the same network: 4.85 “Average of all responses”: How much would you be willing to pay for courier delivery: 3.18 How much of a discount would you expect to receive for purchasing the product from a pharmacy in the same network: 4.61.

Economic perspectives. Source: Authors’ own work

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