Figure 6.
The horizontal axis shows P B A with labels low P B A and high P B A. The vertical axis shows digital transformation from about negative 7.9 to negative 9. The line for low normative pressure decreases from about negative 8.38 to about negative 8.9 as P B A increases. The line for high normative pressure decreases from about negative 8.3 to about negative 8.65 across the same range.The graphical representations of the moderating effects of normative pressure in the relationship between performance below aspiration and digital transformation
Source: Authors’ own work