Figure 2
The path diagram starts on the left with six vertically arranged circles labeled from top to bottom as follows: “Attractiveness” with the value 0.47, “Trustworthiness” with the value 0.76, “Expertise” with the value 0.81, “Product Involvement” with the value 0.90, “Consumption involvement” with the value 0.75, and “Purchase Involvement” with the value 0.54. From top to bottom, some of the path values are as follows: From “Attractiveness”, three leftward arrows connect to three vertically arranged rectangles on the left. A circle labeled “e 37” is shown above “Attractiveness” and points back to it. From top to bottom, some of the path values are as follows: The first arrow, with a path coefficient of 0.76, points to the first rectangle labeled “A T 1 underscore R”. The value 0.57 is shown above this rectangle. A circle labeled “e 1” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.93, points to the second rectangle labeled “A T 2 underscore R”. The value 0.87 is shown above this rectangle. A circle labeled “e 2” on the left points back to this rectangle. From “Trustworthiness”, three leftward arrows connect to three vertically arranged rectangles on the left. A circle labeled “e 38” is shown above “Trustworthiness” and points back to it. From top to bottom, the path values are as follows: The first arrow, with a path coefficient of 0.89, points to the first rectangle labeled “T R 1 underscore R”. The value 0.79 is shown above this rectangle. A circle labeled “e 4” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.97, points to the second rectangle labeled “T R 2 underscore R”. The value 0.94 is shown above this rectangle. A circle labeled “e 5” on the left points back to this rectangle. The third arrow, with a path coefficient of 0.96, points to the third rectangle labeled “T R 3 underscore R”. The value 0.90 is shown above this rectangle. A circle labeled “e 6” on the left points back to this rectangle. From “Expertise”, three leftward arrows connect to three vertically arranged rectangles on the left. A circle labeled “e 39” is shown above “Expertise” and points back to it. From top to bottom, the path values are as follows: The first arrow, with a path coefficient of 0.91, points to the first rectangle labeled “E X 1 underscore R”. The value 0.83 is shown above this rectangle. A circle labeled “e 7” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.93, points to the second rectangle labeled “E X 2 underscore R”. The value 0.87 is shown above this rectangle. A circle labeled “e 8” on the left points back to this rectangle. The third arrow, with a path coefficient of 0.84, points to the third rectangle labeled “E X 3 underscore R”. The value 0.65 is shown above this rectangle. A circle labeled “e 9” on the left points back to this rectangle. From “Product Involvement”, four leftward arrows connect to four vertically arranged rectangles on the left. A circle labeled “e 43” is shown above “Product Involvement” and points back to it. From top to bottom, some of the path values are as follows: The first arrow, with a path coefficient of 0.84, points to the first rectangle labeled “B P I 1”. The value 0.71 is shown above this rectangle. A circle labeled “e 10” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.92, points to the second rectangle labeled “B P I 2”. The value 0.84 is shown above this rectangle. A circle labeled “e 11” on the left points back to this rectangle. The third arrow, with a path coefficient of 0.88, points to the third rectangle labeled “B P I 3”. The value 0.77 is shown above this rectangle. A circle labeled “e 12” on the left points back to this rectangle. From “Consumption Involvement”, four leftward arrows connect to four vertically arranged rectangles on the left. A circle labeled “e 44” is shown above “Consumption Involvement” and points back to it. From top to bottom, some of the path values are as follows: The first arrow, with a path coefficient of 0.89, points to the first rectangle labeled “B C I 1”. The value 0.79 is shown above this rectangle. A circle labeled “e 14” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.81, points to the second rectangle labeled “B C I 2”. The value 0.65 is shown above this rectangle. A circle labeled “e 15” on the left points back to this rectangle. The third arrow, with a path coefficient of 0.94, points to the third rectangle labeled “B C I 3”. The value 0.88 is shown above this rectangle. A circle labeled “e 16” on the left points back to this rectangle. From “Purchase Involvement”, four leftward arrows connect to four vertically arranged rectangles on the left. A circle labeled “e 45” is shown above “Purchase Involvement” and points back to it. From top to bottom, some of the path values are as follows: The first arrow, with a path coefficient of 0.91, points to the first rectangle labeled “B P D 1”. The value 0.82 is shown above this rectangle. A circle labeled “e 18” on the left points back to this rectangle. The second arrow, with a path coefficient of 0.95, points to the second rectangle labeled “B P D 2”. The value 0.90 is shown above this rectangle. A circle labeled “e 19” on the left points back to this rectangle. The third arrow, with a path coefficient of 0.87, points to the third rectangle labeled “B P D 3”. The value 0.75 is shown above this rectangle. A circle labeled “e 20” on the left points back to this rectangle. In the center left of the diagram, two ovals are arranged vertically, labeled from top to bottom as “Influencers’ credibility” and “Consumer Involvement”. A leftward arrow from “Influencers’ credibility” points to “Attractiveness” with a path coefficient of 0.69. A leftward arrow from “Influencers’ credibility” points to “Trustworthiness” with a path coefficient of 0.87. A leftward arrow from “Influencers’ credibility” points to “Expertise” with a path coefficient of 0.90. A downward arrow with the path coefficients of 0.22 from “Influencers’ credibility” points to “Consumer involvement”. A circle labeled “e 46” is shown below “Consumer involvement” and points back to it with an upward arrow. A leftward arrow from “Consumer Involvement” points to “Product Involvement” with a path coefficient of 0.95. A leftward arrow from “Consumer Involvement” points to “Consumption Involvement” with a path coefficient of 0.87. A rightward arrow from “Consumer Involvement” points to “Purchase Involvement” with a path coefficient of 0.74. To the upper right of “Influencers’ credibility”, a circle labeled “Attitude towards Ad” is shown with the value 0.18. A rightward arrow from “Influencers’ credibility” points to “Attitude towards Ad” with a path coefficient of 0.09. A circle labeled “e 41” appears on the right, and points back to it with a leftward arrow. From “Attitude towards Ad”, three upward arrows connect to three horizontally arranged rectangles as follows: The first arrow points to the rectangle labeled “Ata 1 underscore 1”, with the path value of 0.84. The value 0.71 is shown above this rectangle. A circle labeled “e 22” on the top points back to this rectangle. The second arrow points to the rectangle labeled “Ata 1 underscore 2”, with the path value of 0.85. The value 0.72 is shown above this rectangle. A circle labeled “e 23” on the top points back to this rectangle. The third arrow points to the rectangle labeled “Ata 1 underscore 5”, with the path value of 0.59. The value 0.35 is shown above this rectangle. A circle labeled “e 26” on the top points back to this rectangle. To the lower right of “Consumer Involvement”, a circle labeled “Attitude towards influencer-endorsed” is shown with the value 0.37. A rightward arrow from “Consumer Involvement” points to “Attitude towards influencer-endorsed” with a path coefficient of 0.43. A circle labeled “e 42” appears on the right, and points back to it with a leftward arrow. From “Attitude towards influencer-endorsed”, three downward arrows connect to three horizontally arranged rectangles as follows: The first arrow points to the rectangle labeled “Ata 2 underscore 1”, with the path value of 0.93. The value 0.86 is shown above this rectangle. A circle labeled “e 28” below points back to this rectangle. The second arrow points to the rectangle labeled “Ata 2 underscore 2”, with the path value of 0.92. The value 0.86 is shown above this rectangle. A circle labeled “e 29” below points back to this rectangle. The third arrow points to the rectangle labeled “Ata 2 underscore 5”, with the path value of 0.75. The value 0.56 is shown above this rectangle. A circle labeled “e 32” below points back to this rectangle. An oval labeled “Purchase Intention” with a value of 0.64 is shown on the far right of the diagram. An oval labeled “e 40” is placed above “Purchase Intention” and points back to it with a downward arrow. From “Purchase Intention”, three rightward arrows connect to three vertically arranged rectangles as follows: The first arrow points to the rectangle labeled “P I 3”, with the path value of 0.85. The value 0.72 is shown above this rectangle. A circle labeled “e 36” on the right points back to this rectangle. The second arrow points to the rectangle labeled “P I 2”, with the path value of 0.86. The value 0.74 is shown above this rectangle. A circle labeled “e 35” on the right points back to this rectangle. The third arrow points to the rectangle labeled “P I 1”, with the path value of 0.90. The value 0.80 is shown above this rectangle. A circle labeled “e 34” on the right points back to this rectangle. A rightward arrow from “Influencers’ credibility” points to “Purchase Intention” with a path coefficient of 0.06. A rightward arrow from “Consumer Involvement” points to “Purchase Intention” with a path coefficient of 0.26. A diagonal downward arrow from “Attitude towards Ad” points to “Purchase Intention” with a path coefficient of 0.08. A diagonal upward arrow from “Attitude towards influencer-endorsed” points to “Purchase Intention” with a path coefficient of 0.58. A diagonal upward arrow from “Consumer involvement” points to “Attitude towards Ad” with the path coefficient of 0.39 A diagonal downward arrow from “Influencers’ credibility” points to “Attitude towards influencer-endorsed” with a path coefficient of 0.35. A legend at the bottom has the following text: “Fitness Indices:” followed by seven points: “1. Chi-square equals 1184.007”, “2. D f equals 390”, “3. C M I N over d f equals 3.036”, “4. C F I equals 0.953”, “5. I F I equals 0.953”, “6. T L I equals 0.947”, and “7. R M S E A equals 0.058”.SEM model and results. Source: Authors' own work