Figure 2
The figure shows two vertical panels arranged horizontally and labeled (a) and (b), showing a mobile phone screen interface. At the top section of each panel, the time is displayed as “15:04” on the left. To the right of the time, there is a small icon. In the top-right corner of the screen, the status bar shows a Wi-Fi signal icon and a battery level icon. Panel a: The bottom left shows a paper Chipotle bag with a circular logo. In front of the bag are small plastic containers of salsa and sour cream, along with a cardboard bowl containing a quesadilla. A promotional card is tucked into the top of the bag, displaying the text “G E T dollar sign 7 O F F” and a promo code. A small rectangular inset in the top-left corner shows a close-up of a fork resting on napkins. At the bottom, a circular smiley face icon appears next to a comment bubble, and the text “View all 4 comments” is displayed. Panel b: The bottom section shows a top-down view of a meal spread on a table. A large burrito wrapped in foil sits in a compostable bowl. Next to it are a stack of Chipotle-branded napkins, a straw, a cup with a logo, a small container of guacamole, and a small container of salsa. The same small rectangular inset of the fork and napkins appears in the top-left corner. The timestamp “14:25:33” is visible below the username. At the bottom, a circular smiley face icon appears next to a comment bubble, and the text “View all 4 comments” is displayed.Stimuli material for the low-involvement product (Chipotle). Source: BeReal