Figure 3
The figure shows two vertical panels arranged horizontally and labeled (a) and (b), showing a mobile phone screen interface of the BeReal application. At the top section of each panel, the time is displayed as “15:09” on the left. To the right of the time, there are small interface icons. In the top-right corner of the screen, the status bar shows a signal icon and a battery level icon. Centered below the status bar, the application name “BeReal” is displayed. Beneath it appears the username “nikespartner”. In panel (a), the posting time reads “26 hrs late”, while in panel (b), the timestamp reads “17:11:36”. Panel a: The bottom section shows a pair of Nike sneakers placed inside an open shoebox. The shoes are positioned diagonally, featuring a black upper with white panels and a contrasting swoosh design, along with a lighter-toned midsole. A rectangular promotional card rests on top of one shoe, displaying the Nike logo and promotional text, including the words “PROMO CODE” followed by additional smaller text. In the top-left corner, a small rectangular inset shows a close-up of a hand holding a smartphone. At the bottom of the screen, small circular profile icons appear on the left, indicating engagement. On the lower right, a circular smiley face icon appears next to a comment bubble, and the text “View all 4 comments” is displayed. Panel b: The bottom section shows a person wearing the same Nike sneakers while standing on a tiled floor. The shoes are viewed from above, with both feet visible and slightly apart. The sneakers feature the same black and white color blocking with a contrasting swoosh and lighter-toned midsole. The individual is wearing dark pants. In the top-left, the same small rectangular inset appears, showing a close-up of a hand. At the bottom of the screen, small circular profile icons appear on the left. On the lower right, a circular smiley face icon appears next to a comment bubble, and the text “View all 4 comments” is displayed.Stimuli material for the high-involvement product (Nike). Source: BeReal