Figure 1
Flowchart showing Organizational Alertness leading to I T Exploration and I T Exploitation, which then lead to Operational Adjustment and Market Capitalizing, and finally to Competitive Performance.The flowchart shows three dashed rectangles arranged in a horizontal series representing each stage, and the levels from left to right are as follows: “Strategy Enabling,” “I T Strategy,” and “Crisis Response and Outcome.” The “I T Strategy” is marked with an asterisk. In “Strategy Enabling,” a text box labeled “Organizational Alertness” is shown with four arrows extending toward the right. The first arrow, labeled “H 2 a,” points at the text box in “I T Strategy” labeled “I T Exploration.” The second arrow, labeled “H 2 b,” points at another text box in “I T Strategy” labeled “I T Exploitation.” The third arrow, labeled “H 1 b,” points at the text box labeled “Operational Adjustment” in the “Crisis Response and Outcome” section. The fourth arrow, labeled “H 1 a,” points at the text box labeled “Market Capitalizing” in the “Crisis Response and Outcome” section. From “I T Exploration,” an arrow labeled “H 3 a” points to “Market Capitalizing,” and a dashed arrow labeled “H 4 b” points to “Operational Adjustment.” From “I T Exploitation,” an arrow labeled “H 3 b” points to “Operational Adjustment,” and a dashed arrow labeled “H 4 a” points to “Market Capitalizing.” From “Market Capitalizing,” an arrow labeled “H 5 a” points to a text box labeled “Competitive Performance” in the “Crisis Response and Outcome” section. From “Operational Adjustment,” an arrow labeled “H 5 b” points to “Competitive Performance.”

Basic research model. Note: *The dotted lines (in H4a and H4b) represent the interaction effects of IT Exploration and IT Exploitation, which are considered as IT Ambidexterity. Source: Authors’ own work

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