Figure 1
The diagram presents a conceptual framework with oval shapes connected by arrows and divided horizontally into two sections. The upper section is labeled “Interorganizational relationships (formal governance)”, and the lower section is labeled “Interpersonal relationships (social governance)”, separated by a dashed horizontal line. In the upper section, on the left, an oval labeled “Suppliers’ asset dedication towards customers” is positioned. On the top center, an oval labeled “Extent of legal contracts in business relationship with customers” appears. On the right side of the upper section, an oval labeled “Benefits derived from the relationship with customers” is shown. An arrow labeled “plus” connects “Suppliers’ asset dedication towards customers” to “Extent of legal contracts in business relationship with customers”. Another arrow labeled “plus” connects “Extent of legal contracts in business relationship with customers” to “Benefits derived from the relationship with customers”. In the lower section, two ovals are positioned. On the left is an oval labeled “Personal loyalty between firms’ representatives”, and on the right is an oval labeled “Personal conflicts between firms’ representatives”. From “Personal loyalty between firms’ representatives”, a diagonal arrow labeled “minus” points upward to the arrow path between “Suppliers’ asset dedication towards customers” and “Extent of legal contracts in business relationship with customers”, and another diagonal arrow labeled “minus” points upward to the arrow path between “Extent of legal contracts in business relationship with customers” and “Benefits derived from the relationship with customers”. From “Personal conflicts between firms’ representatives”, a diagonal arrow labeled “plus” points upward to the arrow between “Suppliers’ asset dedication towards customers” and “Extent of legal contracts in business relationship with customers”, and another diagonal arrow labeled “plus” points upward to the arrow between “Extent of legal contracts in business relationship with customers” and “Benefits derived from the relationship with customers”. The arrows intersect across the dashed boundary, showing relationships between formal governance elements in the upper section and social governance elements in the lower section, with each connection marked by plus or minus signs indicating the direction of influence.Research model