Figure 1
The diagram contains three oval shapes connected by directional arrows arranged in a triangular structure. On the left is an oval labeled “Coopetition”. On the upper right is an oval labeled “Hallmark Event Development”. Below these, centered, is an oval labeled “Social value”. A horizontal rightward arrow points from “Coopetition” to “Hallmark Event Development”. This arrow is labeled “H 1”. A diagonal downward arrow points from “Hallmark Event Development” to “Social value”. This arrow is labeled “H 2”. A diagonal downward arrow points from “Coopetition” to “Social value”. This arrow is labeled “H 4”. The label “H 3” appears beside “Hallmark Event Development” on the top right.Proposed model. Note: Hypothesis 3 tests the mediating effect of hallmark event development. Source: Elaborated by the authors