Figure 3
A line graph showing efficiency performance versus innovation novelty, with two curves for low and high innovation intensity.Efficiency performance is plotted against innovation novelty. The vertical axis shows efficiency performance from 0 to 5. The horizontal axis shows innovation novelty from low to high. Two lines are presented. The low innovation intensity line shows a slight decrease in efficiency performance from 2.5 to 2.4 as innovation novelty increases from low to high. The high innovation intensity line shows a curved pattern. It starts near 3, decreases to 2.5, and then increases to above 3.5 as innovation novelty increases from low to high.

Quadratic effect of innovation novelty on efficiency performance moderated by innovation intensity

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