The diagram presents a conceptual model with exploratory innovation and exploitative innovation on the left connected to firm performance on the right through paths labelled H 1. Centralisation is positioned above with paths H 3 a and H 3 b directed towards the paths between innovation types and firm performance, indicating a moderating effect. Environmental dynamism is shown on the right with paths H 4 a and H 4 b directed towards the path between centralisation and its moderating role on the relationship between innovation types and firm performance.The proposed conceptual model
Note(s): The conceptual model is tested using separate empirical models for exploratory and exploitative innovation to ensure estimation stability and avoid overfitting
Source: Authors’ own work
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