Figure 1.
The diagram presents three stages of design thinking labelled Looking, Understanding, and Making connected by directional arrows. The Looking stage includes activities that explore stakeholder needs and contextual insights. Interview focuses on generating context specific questions based on persona and small business context to identify customer and community needs. Fly on the wall describes summarising observation notes to identify themes and insights related to small business operations and local stakeholders. Walk a mile represents simulation of possible user experiences based on persona to identify barriers and opportunities related to small business social impact. The Understanding stage organises and interprets collected insights. Affinity clustering involves thematic grouping of qualitative data from small business customers, employees, and communities to highlight social impact issues. Persona development refers to the co development and validation of personas based on aggregated data representing diverse small business stakeholders, including underserved groups. Context mapping visualises relationships between insights and potential solutions to connect small business innovation with possible social impact outcomes. The Making stage focuses on idea development and testing. Creative matrix supports ideation to generate alternative concepts within a matrix that balances small business viability with social impact goals. Storyboarding involves visual G e n A I tools that generate illustrations based on prompts showing how small business solutions influence different stakeholder groups. Prototyping refers to creating prototype mock products to enable testing with stakeholders and evaluate potential benefits for employees, customers, and local communities. A note indicates that the activities are based on the L U M A system.Potential GenAI integration across design thinking methods for small business social impact
Source: Author's own work