Benign users and adversaries before and during the generative AI setting era. In the traditional deepfake setting, benign users do not use generative AI to enhance or alter their content, whereas adversaries do. The approach used to acquire the victim’s media is typically not a focal point. In the generative AI era setting, both parties utilize generative AI for creating or modifying media content. Benign users typically rely on an online generative AI system, while adversaries generally prefer a local system for deepfake generation. We further divide the generative AI era setting into two cases: with and without attacks.