Figure 2.
The diagram links Market scape and Consumption scape through Co-creating sustainability and Transformation to sustainable futures. Brands engage through sustainable products, transparent supply chains, and promote sustainability. Consumers engage through aligning values, reorienting towards sustainability, and consuming consciously. Digital messaging includes sustainability, wellbeing, brand values, and conscious consumption. Brand engagement and consumer engagement connect both sides to co-create sustainability.Draft framework presented in Phase 4
Source: Authors’ own work