Figure 1
The model begins with four ovals, the first on the far left labeled “A I-Powered Social Media Recruitment (A L–S M R)”, the second in the upper center labeled “Talent Acquisition Effectiveness (T A E)”, and the third in the lower center labeled “Employee Engagement (E E)”. A fourth oval is positioned on the far right and is labeled “Bank Performance (B P)”. A solid diagonal upward-right arrow labeled “H 1” emerges from “A I-Powered Social Media Recruitment (A L–S M R)” and connects to “Talent Acquisition Effectiveness (T A E)”. A solid downward arrow labeled “H 3” emerges from “Talent Acquisition Effectiveness (T A E)” and connects to “Employee Engagement (E E)”. Two solid rightward arrows emerge and point toward “Bank Performance (B P)”: the first labeled “H 5” from “Talent Acquisition Effectiveness (T A E)” and the second labeled “H 4” from “Employee Engagement (E E)”. Dashed arrows represent indirect effects. A long dashed arrow labeled “H 2” emerges from “A I-Powered Social Media Recruitment (A L–S M R)”, passes through “Talent Acquisition Effectiveness (T A E)” and continues to connect to “Bank Performance (B P)”. Another dashed downward-right arrow labeled “H 6” emerges from “A I-Powered Social Media Recruitment (A L–S M R)” and passes through “Employee Engagement (E E)” and continues to connect to “Bank Performance (B P)”. A legend at the bottom identifies solid arrows as direct effects and dashed arrows as indirect effects.Conceptual model of AI-powered social media recruitment and bank performance