Figure 4
The figure contains three sections labeled (a), (b), and (c). Section (a): SWOT factors: There are three columns: Division, SWOT factors, and Keyword code number analysis. In the “Division” column, two boxes are shown: “Internal Factors” (in red) and “External Factors” (in red). Internal Factors are divided into “Strength” and “Weaknesses” under the SWOT factors column. “Strength” (dark purple) is further divided into “Consumer” and “Work,” with corresponding “Keyword code number analysis” boxes. For “Consumer,” the keywords are as follows: 1-03, 1-07, 1-12, 1-16, 2-08, 2-16, 2-20, and 2-23. For “Work,” the keywords are as follows: 1-10, 2-01, 2-02, 2-03, 2-04, 2-05, 2-06, 2-07. 2-07, 2-09, 2-10. 2-11. 2-12, 2-13, 2-14, 2-15, 2-19. “Weaknesses” (light purple) has a corresponding “Keyword code number analysis” box. There is only one keyword, 2-17. External Factors are divided into “Opportunities” and “Threats” under the SWOT factors column. “Opportunities” (dark blue) has a corresponding “Keyword code number analysis” box. There is only one keyword, 1-17. “Threats” (light blue) has a corresponding “Keyword code number analysis” box. The keywords are as follows: 2-18, 2-21, and 2-22. Section (b): PEST factors. There are two columns: PEST factors and Keyword code number analysis. In the “PEST factors” column, there are four categories: “Politic,” “Economic,” “Social,” and “Technological.” Each category has a corresponding “Keyword code number analysis” box. “Technological” is further subdivided into “Device,” “Platform,” “Contents,” and “Technology Integration,” each with its own “Keyword code number analysis” box. For “Public,” the keywords are: 1-27, 2-24, 2-27, 2-28. For “Economic,” the keywords are: 1-04, 1-11, 1-14, 1-18, 2-26, 2-30, and 2-35. For “Social,” the keywords are: 1-08, 1-13, 2-35, 2-29. For “Device,” the keywords are: 1-02, 1-05, 1-06, 1-21, 1-25, 2-31. For “Platform,” the keywords are: 1-19, 1-22, 1-23. For “Contents,” the keywords are: 1-01, 1-20, 1-24, 2-34. For “Technology integration,” the keywords are: 1-15, 1-26, 1-28, 2-32. Section (c): SWOT and PEST factor analysis by keyword code count. This is a horizontal bar chart. The vertical axis lists the factors: Strengths, Weaknesses, Opportunities, Threats, Political, Economic, Social, and Technological. The horizontal axis is labeled “Number of keyword codes” and ranges from 0 to 24 in increments of 1 unit. Bars represent the count for each factor. Strengths has a long purple bar extending to 24. “Weaknesses,” “Opportunities,” and “Threats” have shorter purple bars with counts of 1, 1, and 3, respectively. “Political,” “Economic,” and “Social” have teal bars with counts of 4, 7, and 4, respectively. “Technological” has a long teal bar extending to 17. Labels at the top show “Total SWOT 29” and “Total PEST 32.”SWOT-PEST analysis on the use of immersive technologies in the interior design field. Figure by authors