Figure 2
The vertical axis lists eleven categories, labeled A through K, representing sections of an interview or questionnaire. K. Closing and Additional Input, J. Financial Aspects, I. Data Governance and Security, H. Legal, Regulatory, and Sustainability Considerations, G. External Stakeholders and Integration, F. Implementation Strategy and Internal Capabilities, E. Human Resources and Organizational Change, D. Digitalization and Technological Readiness, C. Customer Experience and Interaction. B. Products, Services, and Customer Value, and A. Understanding the Context and Core Concepts. The horizontal axis represents a scale from 0 to 7 in increments of 1 unit. The bars show the number of questions or the length of each section. Bar A extends to 1. Bar B extends to 3. Bar C is the longest, extending to 6. Bar D extends to 3. Bar E is the second longest, extending to 5. Bar F extends to 3. Bar G extends to 2. Bar H extends to 3. Bar I extends to 1. Bar J extends to 2. Bar K extends to 1. Note: All numerical values are approximated.Overview of the interview/questionnaire design. Figure by authors