Figure 5
The chart is a grid with four columns and four rows, each representing different aspects of digital transformation. The columns are labeled “Technology Oriented,” “Customer Driven,” “Governance Led,” and “Capability Based.” These represent the “Digital Transformation Drivers.” The rows are labeled “Product Related,” “Competitive,” “Market,” and “Legal.” These represent the “Drivers of Omni channel Dynamic Capabilities.” The cells within the grid contain questions or points for consideration for each intersection of a row and column. Row 1: Product Related: Technology Oriented: Deficient Segment. Customer Driven: Non-deficient Segment. Governance Led: Non-deficient Segment. Capability Based: Deficient Segment. Row 2: Competitive: Technology Oriented: Deficient Segment. Customer Driven: Non-deficient Segment. Governance Led: Deficient Segment. Capability Based: Non-deficient Segment. Row 3: Market: Technology Oriented: Non-deficient Segment. Customer Driven: Deficient Segment. Governance Led: Non-deficient Segment. Capability Based: Deficient Segment. Row 4: Legal: Technology Oriented: Deficient Segment. Customer Driven: Deficient Segment. Governance Led: Deficient Segment. Capability Based: Non-deficient Segment. Non-deficient Segment is represented by a blank cell, and Deficient Segment is represented by a cell filled with diagonal lines.Digital transformation deficiency matrix. Figure by authors