Figure 2
The scatter plot shows “Importance” on the horizontal axis ranging from 0.0 to 0.6 in increments of 0.1, and “Performance” on the vertical axis ranging from 10 to 90 in increments of 10 units. A vertical dashed line at importance 0.3 and a horizontal dashed line at performance 75 divide the chart into four labeled regions: “Possible overkill” in the upper left, “Keep up the good work” in the upper right, “Low importance” in the lower left, and “Concentrate here” in the lower right. A title at the top reads “Desired outcome Y equals 75”. Five labeled points are plotted. “E E” is located at (0.15, 66) with a large circular marker. “T R” is located at (0.22, 57) with a smaller filled marker. “P E” is located at (0.35, 63) with a large circular marker. “S I” is located at (0.46, 52) with a filled marker. “A T T” is located at (0.52, 60) with a filled marker. Note: All numerical data values are approximated.Combined importance-performance map of the behavioral intention of IoT in the area of food consumption. Source: Own elaboration based on the research