Figure 4
The line graph is titled “Moderation effect of consumer cognizance”. The horizontal axis includes two categories from left to right: “Low Quality Assurance Measures” and “High Quality Assurance Measures”. The vertical axis labeled “Customer Satisfaction” ranges from 1.0 to 5.0 in increments of 0.5 units. The graph shows two lines and a legend on the right identifying two lines: a solid blue line for “Low Consumer Cognizance” and a solid orange line for “High Consumer Cognizance”. The solid blue line begins at “Low Quality Assurance Measures” with a value of 2.8 and moves to “High Quality Assurance Measures” with a value of 3.2. The solid orange line begins at “Low Quality Assurance Measures” with a value of 3.3 and moves to “High Quality Assurance Measures” with a value of 4.2. Note: All numerical data values are approximated.Consumer cognizance strengthens the relationship between quality assurance measures and customer satisfaction. Source: Developed by authors