Figure 1.
The diagram shows attitude, subjective norm, perceived behavioural control, perceived novelty, and consumer confidence connected to purchase intention through positive relationships labelled H 1 plus, H 2 plus, H 3 plus, H 4 plus, and H 5 plus. E w o m is positioned above with paths H 6 plus and H 7 plus indicating moderating effects on the relationships leading to purchase intention.Proposed model