Figure 2.
A path diagram shows relationships between variables influencing purchase intention with beta values.The diagram shows variables A T T, S N, P B C, P N, and C C connected to P I with path coefficients where A T T to P I is 0.24, S N to P I is 0.33, P B C to P I is 0.17, P N to P I is 0.29, and C C to P I is 0.18. The variables are interrelated with curved connections, and an error term e is linked to P I indicating residual influence.

Structural model

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