Figure 1.
The diagram illustrates the progression of prosumption, moving from prosumer to producer. It begins with a prosumption trigger, described as a motivating starting point, followed by prosumption learning, which involves acquiring basic knowledge. Next is prosumption sharing, where creations are shared on social media to attract an audience. The process continues with prosumption tutoring, in which a prosumer reaches a large community of followers. These stages align with three levels: individual prosumption, collective prosumption, and professional prosumption.Prosumers’ trajectory framework
Source(s): Authors’ own work