Figure 3
The image consists of two line graphs side by side. The graph on the left shows hedonic value on the vertical axis, ranging from 1 to 5, with hotel environmental friendliness on the horizontal axis, labelled as low and high. Two lines represent different levels of environmental concern. The line for low environmental concern starts at a higher value for low environmentally friendly hotels and rises more sharply to high environmentally friendly hotels. The line for high environmental concern starts lower and rises more gradually. The second graph on the right displays utilitarian value on the vertical axis, also ranging from 1 to 5, with the same horizontal axis labels. Similar patterns are shown: both lines slope upward from low to high environmentally friendly hotels, with a steeper increase for low environmental concern. A legend between the graphs clarifies which line represents each level of concern.Interaction effect of environmental concern
Source: Authors’ own work