Figure 1
The research model shows three rectangular boxes connected by arrows arranged from left to right. On the left side is a rectangle containing three stacked text lines that read “Customer Orientation”, “Competitor Orientation”, and “Learning Orientation”. From the right side of this left rectangle, a diagonal arrow points upward to a centered rectangle labeled “Technology Orientation”. A second arrow extends from the right side of the “Technology Orientation” rectangle and points downward diagonally toward the right rectangle labeled “I 4.0 Base Technologies” and “I 4.0 Front-end Technologies”. From the “Customer Orientation”, “Competitor Orientation”, and “Learning Orientation” right side of the left rectangle, a straight horizontal arrow points directly to a rectangle on the right labeled “I 4.0 Base Technologies” on the first line and “I 4.0 Front-end Technologies” on the second line.Research model