Figure 5
The diagram compares two steel frame configurations labeled at the top as “ACTUAL STEEL FRAME DESIGN” on the left and “RE-DESIGNED STEEL FRAME BY LASERCO” on the right. A large right-pointing arrow between the two sections appears. In the left panel, the “ACTUAL STEEL FRAME DESIGN” is illustrated with multiple separate components. A circular callout highlights the connection area where a horizontal plate and vertical element join. Additional small components appear beside the main frame element. Below the illustration in the left panel appears the text “COST CALCULATED BY LASERCO, TOTAL COST 100 percent”. It contains three bullet points: “TUBES AND PROFILES MANUFACTURED BY LASERCO”, “WELDING”, and “LASERCO’S MARGIN”. Below this section appears the text “COST CALCULATED BY OEM, TOTAL COST 55 percent”. It contains four bullet points: “TUBES MANUFACTURED BY LASERCO”, “PROFILES MANUFACTURED BY OEM”, “WELDING”, and “LASERCO’S MARGIN FOR TUBE PARTS”. In the right panel, the “RE-DESIGNED STEEL FRAME BY LASERCO” is illustrated with a simplified vertical frame structure. Two circular callouts highlight redesigned connection areas showing integrated joints within the frame structure. Fewer separate components appear compared with the original design. Below the illustration in the right panel appears the text “COST CALCULATED BY LASERCO, TOTAL COST 91.7 percent”. It contains three bullet points: “TUBES AND PROFILES MANUFACTURED BY LASERCO”, “WELDING”, and “LASERCO’S MARGIN”.The proposed reengineered steel construction and manufacturing costs of the frames (actual design replaced for confidentiality). Source: Authors’ own work