Figure 1
The conceptual model consists of four ovals vertically arranged on the left side. The first oval at the top is labeled “Performance Expectancy”, followed by “Effort Expectancy”, “Social Influence”, and “Facilitating conditions” at the bottom. Each of these four ovals contains three small squares arranged horizontally at the top. Four arrows originate from these ovals and point toward an oval on the right labeled “Behaviour Intention” which contains three small squares at the top and the text “R-squared equals 0.949”. The arrow from “Performance Expectancy” is labeled “0.305”, the arrow from “Effort Expectancy” is labeled “0.234”, the arrow from “Social Influence” is labeled “0.215”, and the arrow from “Facilitating conditions” is labeled “0.527”. From the “Behaviour Intention” oval, a vertical downward arrow labeled “0.641” points to a final oval at the bottom right labeled “Adoption Behaviour” which also contains three small squares at the top and the text “R-squared equals 0.411”.Conceptual research model