Figure 2
The framework shows two horizontally aligned columns. The first column on the left is labeled “Representative statements from P H S M employees and consumers”, and the second column on the right is labeled “Underlying Constructs of P H S M–C X”. The text boxes in the left column include text as follows: Text box 1: “1. We notice that patients get encouraged to provide support when they hear stories that we share on Zoom (E 1. F). 2. I always volunteer with the page and community, like answering questions or helping others find their answer. Also, I participate in online sessions to help other people. This gives me a feeling of joy and happiness, to help turn a person from a negative state into a positive person (U 7. M)”. Text box 2: “1. As the page uses many slangs such as ‘You Are Not Alone, Together we can stop cancer and cancer fighter’. Therefore, these slangs could maximize the feeling of belonging to other users. (E 3. M). 2. I have shared language with others on the page. This is because most of us are those who have recovered from cancer like my case, so I feel that our interests are the same, we speak the same and the topics presented on the page are important to all of us (U 2. F)”. Text box 3: “1. Everyone on the page shared the same vision, as our focus is on providing support and engagement to those who have cancer ellipsis; there are many examples of inquiries that we receive, such as those users want volunteers to check up on those who are in hospitals undergoing treatment (E 12. M). 2. I can confirm that I hold similar views toward the main goals of the page, everyone tries to send positive messages, support families, support patients, and reduce the state of fear for the cancer patients and their families (U 3. F)”. Text box 4: “1. The communication strategy on the page is dominated by the nature of kindness, strong bonds of brotherhood, and providing a sociable environment (E 10. M). 2. They have many activities through the page and outside the page which enhance social relations between their followers, including organising sports competitions such as group walks, encouraging the dissemination of experiences, and holding periodic meetings aimed at strengthening and improving social bonds between followers (U 10. M)”. Text box 5: “1. This page seeks to enrich the followers with correct health information through an integrated team to publishing simple language videos, and through holding an online workshop (E 8. M). 2. With this page, I learnt what the fact of cancer and what is a suitable treatment path for me. Also, I learnt new psychological tactics from other individuals’ experiences, which have helped me with the different stages of my treatment (U 11. M)”. To the right of it, the second column contains five vertically arranged ovals labeled from top to bottom as follows: Oval 1: “Community Volunteerism”, Oval 2: “Shared Language”, Oval 3: “Shared Vision”, Oval 4: “Social Presence”, Oval 5: “Learning Benefit”. Five individual rightward arrows emerge from text boxes 1, 2, 3, 4, and 5 and point to the ovals 1, 2, 3, 4, and 5, respectively. The five ovals are grouped and point rightward towards a double-lined oval labeled “P H S M–C X”.Study One first-order dimensions of PHSM-CX. Note: U = user of PHSMCs, E = employee, M = male, F = female. Source: Authors' own creation/work