Figure 1.
The diagram presents a conceptual framework explaining S commerce success. On the left, three grouped boxes list influencing factors. The top box shows technological factors, including information and communication technologies, customer services, and business processing. The middle box presents organisational factors, including organisational culture, security and privacy, and trust. The bottom box shows environmental factors, including governmental support and business partners support. Arrows extend from each factor group toward a box on the right labelled S commerce success, representing direct relationships identified as H 1, H 2, and H 3. Below, a dotted box labelled locus of control connects upward through vertical arrows to these relationships, marked as H 4, indicating a moderating effect on the links between the factors and S commerce success.Conceptual research model