Figure 2.
Eight line graphs are arranged in a grid, each plotting social commerce success, S C S, on the vertical axis from 1 to 5 against low and high levels of a specific factor on the horizontal axis. In the first graph, S C S increases from low I C T to high I C T for both low C L and high C L, with high C L slightly above low C L, indicating an insignificant strengthening effect. In the second graph, S C S rises from low C S to high C S for both C L levels, with a small and parallel gap showing an insignificant dampening effect. In the third graph, S C S increases more steeply from low B P to high B P under high C L than low C L, indicating a significant strengthening effect. In the fourth graph, S C S increases modestly from low O C to high O C for both C L levels, with a narrow gap indicating insignificant dampening. In the fifth graph, S C S rises sharply from low S P to high S P under high C L compared with low C L, showing significant strengthening. In the sixth graph, S C S increases from low T to high T for both C L levels with similar slopes, indicating insignificant strengthening. In the seventh graph, S C S shows a stronger increase from low G S to high G S under high C L, indicating significant strengthening. In the eighth graph, S C S increases slightly from low B P S to high B P S for both C L levels, showing an insignificant strengthening effect.Pictorial view of moderation effects