Figure 1
The diagram presents a conceptual framework illustrating relationships between influencer characteristics, content features, and consumer outcomes. On the left, a dashed box labelled Influencer Relatability contains two components, Similarity and Closeness. An arrow from this box points toward Para social Interaction toward Influencer, shown in a central box. Above, a box labelled Content Valence Vulnerable Humor connects downward to the same para social interaction box, indicating an influencing role. From Para social Interaction toward Influencer, an arrow leads to a box on the right labelled Destination related Consumption Intention. A return arrow from the destination related consumption intention box connects back to the influencer relatability area, indicating an extended relational pathway. The layout shows a left to right flow with content valence acting as an influencing factor and para social interaction serving as a central mechanism.Conceptual model