Figure 2
The chart plots para social interaction on the vertical axis against similarity on the horizontal axis, with similarity shown as a continuous scale from 1 to 7 and para social interaction ranging from 1 to 7. Individual data points are shown for two post styles, humorous and vulnerable. Two fitted trend lines represent the relationship for each post style. The humorous post style shows a steeper upward trend, indicating a stronger increase in para social interaction as similarity increases. The vulnerable post style shows a more gradual upward trend across the same similarity range. The title states that the similarity effect is stronger under the humorous condition, and a legend identifies the two post styles.Similarity × Post style interaction (continuous)